16Jul

JOBS Act Giving Crowdfunding a Boost

The JOBS Act (Jumpstart Our Business Startup Act), a law that encourages the funding of U.S. small businesses and startups by easing various securities regulations, had the Reg A+ exemption go live on June 19th of this year. The exemption will further facilitate access to capital for smaller companies and provide investors with more investment options.

Smaller companies now have the opportunity to offer and sell up to $50 million in securities in an annual period, subject to eligibility, disclosure and reporting requirements. This is great news for startups and small businesses, of which 86 of the fasting growing startups in the U.S. call Utah home. Regarded as the next “Silicon Valley”, the state leads the Forbes 2014 list of top states to do business, and ranks third on CNBC’s list of the best states to do business.

Because of this, crowdfunding platforms, such as Seed Equity Ventures, are now closing the gap for entrepreneurs working to raise capital in the early stages of their business. Giving them a direct lifeline to make it out alive past their seed stage. All the while, they are providing investors worldwide the option to get involved with compelling new opportunities they otherwise wouldn’t normally find.

The introduction of crowdfunding into the financial landscape of today has created an easy exchange of capital between businesses and their investors through its efficiency in getting key information out to the masses. And the numbers don’t lie.

Last year saw a 167 percent increase in money raised for companies and individuals via crowdfunding; that’s a $15.1 billion jump from 2013. Over $250 million of that came directly from venture capitalists and strategic investors.

Startups with even the greatest potential who choose to not go the crowdfunding route often find themselves struggling to stay afloat in their early stages, namely the seed stage. This is because most venture capitals and institutions are more inclined to make an investment in a smaller business once it’s already been established in the marketplace and seeking to expand.

06Mar

Pebble Time Makes Crowdfunding History

Todd Crosland Pebble TimePebble Time has surpassed the Coolest Cooler for most successful crowd funding campaign of all time. The smartwatch startup company, Pebble Technology Corporation, plans to release their new Time smartwatch in May of this year. So far their Kickstarter campaign has raised over $16.5 million in crowdfunding revenue, surpassing the previous record holder, the Coolest Cooler, which raised $13.3 million. And Pebble Time still ahs 21 days to go in their Kickstarter campaign, as they were the fastest to raise $1 million in the crowdfunding website’s six-year history. They were able to raise $1 million in a little over a half an hour and over $6.2 million in under four hours.

The startup tech company held the previous record with their first generation smartwatch raising $10.3 million on Kickstarter in 2012. The Coolest Cooler, a cooler with Bluetooth speakers and integrated blender, took the crown last summer raising $13.3 million.

Pebble’s new Time smartwatch comes with an e-reader screen similar to the one used for Amazon’s Kindle. This allows for a longer battery life, as Pebble promises 7 days of battery life.  In addition to the extended battery life, the watch is also water resistant.

This startup company now has validation as it looks towards future competition with Apple’s smartwatch. The founders of Pebble have all but nice things to say about the crowdfunding website, Kickstarter, as they supported the company ever since they were just five guys in a living room in Palo Alto.

Pebble’s success on Kickstarter in 2012 really brought the crowdfunding website to life, as it paved the way for other tech hardware startups to use this method of gaining capital.

The small tech startup has been able to compete with the big players like Samsung, LG, and Motorola thanks to crowdfunding vis Kickstarter. The competition will be difficult, but this story demonstrates the power of crowdfunding in allowing smaller players to make big impacts and inspire market change.